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Shanshan Guo
Certified personal color consultant
Korean Association of Personal Beauty Design
Services
One to one
90 minutes · 1:1 · In person, San Francisco
Find out which colors suit you best
Ninety minutes of draping to find your season and sub-season, as well as what your coloring means for jewelry tones, hair, makeup and fragrance.
90-min Color Analysis & 1-hour shopping edit consult
Shopping with the long view
The full color analysis plus a 1-hour consultation on fabric, proportion and how to build a capsule wardrobe. The personal shopping includes a 15-piece edit chosen for your palette, size and price range.
Groups & events
3–6 people · About 3 hours
Bring the people who’d enjoy it
Color analysis for three to six people over about three hours. Everyone is draped in turn while others learn to read and analyze color while they wait.
Up to a full day · At your venue · US-wide
Color at scale
A color station at your event, a VIP salon followed by shopping, team training, or a talk with a live demonstration. Built around your audience with tailored quotes.
Working together
I trained in a system that works from the European and North American methods alongside the Japanese and Korean ones, with real client cases. I am certified as a personal color consultant by the Korean Association of Personal Beauty Design. This means I bring the best of color analysis methodologies across continents, and work well with clients from diverse backgrounds.
With a career background in strategy and policy, I always bring the reasoning behind a recommendation. This means you will understand how we arrive at your coloring and remember it months later when you are in a shop on your own.
I do not take commission from brands. This ensures that what I recommend is only about whether it is right for you.
I was born in China, moved to Sydney as a teenager and now live in San Francisco. I work in Mandarin and English, and can access designers across the Asia Pacific.
Philosophy
Chángqī zhǔyì · the long view
In a world of feeds curating for me, what does it look like to curate for myself?
— Shanshan
长期主义 is a Chinese business idea: that the right horizon for a decision is a long one, that chasing instant feedback is how you lose, and that sustained small advantages compound into enormous gaps.
Applied to fashion it asks us to consider the longevity of a piece: whether it will hold its shape, suit the life we actually lead and age well alongside us. This is a different question to the ones fashion labels ask us to consider, namely, following the latest trend.
I came to 长期主义 because I had grown tired of how brands target us in fashion. Open any feed and it is the same brands telling us what is in, what we need, what we will regret not buying. It is dressed as taste and built to hold our attention. For me, the more the feed learns about me, the less of it feels like mine.
So I went looking for a starting point to apply 长期主义, and I find color analysis fascinating. It works differently from fashion trends, which are set by someone else with an expiry date. Color analysis begins with what is already true of you: the undertone of your skin, the shine of your hair, the contrast between your features. These make our personal coloring a fixed reference point in a fast-moving industry. Once we know what colors work for us, we can discard the feed and the trends and truly shop for ourselves.
A piece bought inside a palette is also more likely to be worn, and more likely to sit well with what we already own, so the next purchase takes less deciding. It is a good filter that prevents a hundred small misses, and these misses are where most of the waste in a wardrobe comes from.
That is why I started with color. Before I could ask anyone to think about how long a garment will last, I wanted them to know what suits them, a question whose answer doesn’t change every season.
One
Color analysis should be practical. The point is to help clients buy better over the long term, so every session ends with something tangible: printed palette cards, a personalized report and summary files to keep.
Two
The personal shopping service puts 长期主义 into practice in full. A piece is more than its look and design. It should suit your coloring, pair with what you already own, and be made responsibly with our planet in mind.
Three
The palette and the shopping are only the beginning of a garment’s life. Fit, care, repair and what happens next make up the rest, and that is the part of the chain I hope Verdrobe grows into.
Before Verdrobe I spent over five years in policy and strategy across the Australian public service. To my surprise, color analysis and policy development ask for the same thing: gather the evidence, form a view, and write it down clearly so it’s actionable.
Photograph 1 of 5. Shanshan Guo, certified personal color consultant
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